WealthifyStocks & Shares ISA
£50 Free Cash
Value
£50
Wealthify is a UK robo-adviser that takes the guesswork out of investing. You tell them how adventurous you want to be, and their team of experts builds and manages a diversified portfolio for you.
Customers
130k
UK accounts
Founded
2016
10 years old
App Store
4.5 ★
2.9k reviews
Google Play
3.9 ★
1.8k reviews
Live offers
1
Worth £50
Wealthify Limited is authorised and regulated by the Financial Conduct Authority (FRN 662530). The value of your investments can go down as well as up and you could get back less than you put in. Investments are FSCS-protected up to £85,000. Cash ISA and savings accounts are provided in partnership with ClearBank and FSCS-protected up to £120,000.
Wealthify at a glance
The Aviva-owned robo-adviser where you pick a risk level and their team builds and rebalances a diversified portfolio for you. Quidsy's got a £50 referral bonus live. Best fit for first-time or hands-off investors who want proper FSCS-protected investing without picking funds themselves. Not for anyone wanting to trade individual shares.
Updated:
Current Wealthify offers
Review notes· 5 min read
Wealthify details
Wealthify is a UK robo-adviser that takes the guesswork out of investing. You tell them how adventurous you want to be, and their team of experts builds and manages a diversified portfolio for you.
Wealthify was founded in Cardiff in 2014, launched its investment service in 2016, became wholly owned by Aviva in June 2020, and now manages money for 130,000+ customers across the UK with £1bn in assets under management as of the end of 2024.
Wealthify is built for people who want to invest but don't want to pick individual stocks or funds. You choose a risk level (Cautious to Adventurous), they do the rest. It's particularly good for first-time investors, busy professionals who don't want to babysit a portfolio, and anyone who wants a hands-off way to grow their money.
The product range now covers Stocks and Shares ISA, General Investment Account, Junior ISA, Self-Invested Personal Pension, plus a Cash ISA and Instant Access Savings account (both provided in partnership with ClearBank). If you want to pick your own funds or trade individual shares, Wealthify isn't for you. That's the trade-off you make for genuinely hands-off investing.
Is Wealthify safe?
Yes, Wealthify is one of the safer places to invest your money in the UK. Wealthify Limited is authorised and regulated by the Financial Conduct Authority (FRN 662530) and has been since 2014.
Your investments are protected by the Financial Services Compensation Scheme up to £85,000 if Wealthify itself were to fail. Wealthify's Cash ISA and Instant Access Savings products are separately protected up to £120,000 per person via ClearBank, which holds the deposits.
Wealthify is wholly owned by Aviva, one of the largest insurance and investment groups in the UK with over 325 years of history. That parent backing is meaningful: it's the difference between a small fintech and a company underwritten by a FTSE 100 insurer.
The honest caveat: FSCS protection covers you if Wealthify goes bust. It does not cover you if your investments fall in value, because that's normal market behaviour. Returns aren't guaranteed and the value of investments can go down as well as up. If you're not comfortable with that, stick to the Cash ISA or savings account instead.
Who is Wealthify for?
Wealthify is built for people who want to invest but do not want to pick individual stocks or funds. You choose a risk level and they do the rest. It is particularly good for beginners or anyone who wants a hands-off approach to growing their money.
What does Wealthify do?
Fully managed portfolios
Pick your risk level (Cautious, Tentative, Confident, Ambitious, or Adventurous) and Wealthify's experts build and rebalance a diversified portfolio for you. No need to pick stocks or funds.
Low minimum investment
Start from £1,000 to open an ISA, SIPP, or GIA (£500 for a Junior ISA). Once your account is open, top-ups can be as small as £1, so you can build the pot gradually.
Full range of tax-friendly accounts
Stocks and Shares ISA, Junior ISA, SIPP (personal pension), General Investment Account, Cash ISA, and Instant Access Savings. Most providers cover two or three of these. Wealthify covers all six.
Ethical investing option
Every plan comes with an Ethical version that screens out harmful industries and focuses on more responsible companies. Same hands-off approach, different fund selection.
Aviva-backed pedigree
Owned outright by Aviva since 2020, which means Wealthify gets enterprise-grade compliance and operational depth without losing its fintech-style ease of use.
Pros and cons
What stands out
4 pros- Genuinely hands-off investing, experts manage everything
- Backed by Aviva, a household name in UK finance with 325+ years of history
- Reasonable minimum to open (£1,000 ISA/SIPP/GIA, £500 JISA) and no exit fees
- Multiple award winner (Best Junior ISA at the Personal Finance Awards 2025, 7th year running; Best Robo Advisor 2025 at the Good Money Guide Awards)
Worth knowing
3 cons- Management fee of 0.6% per year, plus underlying fund costs (approximately 0.15% Original, 0.58% Ethical)
- No DIY option, you can't pick individual stocks or funds
- Returns aren't guaranteed and depend on market performance
Yes, Wealthify is worth it if you want investing to be completely hands-off. You pick a risk level, deposit your money, and let the experts handle the rebalancing, fund selection, and admin. The Aviva backing gives me real confidence that the operational side is buttoned up, and the £1,000 opening minimum is on par with other managed-investing platforms.
For most people interested in the referral bonus, the play is straightforward. Open an account, pick your investment style, deposit £1,000 into a Stocks and Shares ISA. After 6 months you collect £50 in free cash. If by then you're enjoying having a managed portfolio, keep your money in and let it grow. If not, withdraw everything and walk away with the bonus and any returns.
A few honest caveats. The 0.6% management fee is fair but not the cheapest in the market: a DIY index fund will be cheaper if you're prepared to do the work.
And because this is real investing, your £1,000 could be worth less than £1,000 at the six-month mark if markets dip. That's the risk you take for the bonus. For someone who wants to dip a toe into investing with proper FSCS protection and Aviva behind the scenes, Wealthify is a strong choice.
Wealthify FAQs
Wealthify makes money from the 0.6% annual management fee on your investments, which is taken monthly based on your portfolio value. There are also underlying fund costs (around 0.15% per year for Original Plans and 0.58% for Ethical Plans) paid to the providers of the funds inside your portfolio. There's no sign-up fee, no exit fee, and no charge for adding or withdrawing money.
Wealthify's minimums depend on the product: £1,000 to open a Stocks and Shares ISA, SIPP, or General Investment Account, and £500 to open a Junior ISA. Once your account is open, you can top up with as little as £1, so you can build the pot gradually. The £50 Quidsy referral bonus requires a £1,000 initial investment kept invested for 6 months (as of May 2026).
Yes. Wealthify invests your money in real funds across stocks, bonds, and other assets, so the value of your portfolio will go up and down with the markets. You could get back less than you put in, especially over short time periods. Wealthify diversifies your portfolio across many holdings to reduce the risk of any single investment tanking, but no investment platform can promise you won't lose money. For zero-risk savings, the Wealthify Cash ISA or Instant Access Savings products are protected up to £120,000 by the FSCS.
Wealthify charges a flat 0.6% annual management fee, paid monthly based on the value of your investments. On top of that, the underlying funds inside your portfolio have their own costs: around 0.15% per year for Original Plans and 0.58% for Ethical Plans. So an Original Plan typically costs around 0.75% per year in total. SIPPs get a reduced rate of 0.3% on any portion above £100,000 (the first £100,000 stays at 0.6%). There's no sign-up fee, no exit fee, and no charge for moving money in or out (as of May 2026).
Next step
Choose your route with Wealthify
£50 Free Cash is the strongest live Wealthify route we have listed right now.