Wealthify is a UK robo-adviser that takes the guesswork out of investing. You tell them how adventurous you want to be, and their team of experts builds and manages a diversified portfolio for you.
Customers
130k
UK accounts
Founded
2016
10 years old
App Store
4.5 ★
2.9k reviews
Google Play
3.9 ★
1.8k reviews
Live offers
1
Worth £50
Wealthify Limited is authorised and regulated by the Financial Conduct Authority (FRN 662530). The value of your investments can go down as well as up and you could get back less than you put in. Investments are FSCS-protected up to £85,000. Cash ISA and savings accounts are provided in partnership with ClearBank and FSCS-protected up to £120,000.
The Aviva-owned robo-adviser where you pick a risk level and their team builds and rebalances a diversified portfolio for you. Quidsy's got a £50 referral bonus live. Best fit for first-time or hands-off investors who want proper FSCS-protected investing without picking funds themselves. Not for anyone wanting to trade individual shares.
Updated:
Value
£50
Wealthify is a UK robo-adviser that takes the guesswork out of investing. You tell them how adventurous you want to be, and their team of experts builds and manages a diversified portfolio for you.
Wealthify was founded in Cardiff in 2014, launched its investment service in 2016, became wholly owned by Aviva in June 2020, and now manages money for 130,000+ customers across the UK with £1bn in assets under management as of the end of 2024.
Wealthify is built for people who want to invest but don't want to pick individual stocks or funds. You choose a risk level (Cautious to Adventurous), they do the rest. It's particularly good for first-time investors, busy professionals who don't want to babysit a portfolio, and anyone who wants a hands-off way to grow their money.
The product range now covers Stocks and Shares ISA, General Investment Account, Junior ISA, Self-Invested Personal Pension, plus a Cash ISA and Instant Access Savings account (both provided in partnership with ClearBank). If you want to pick your own funds or trade individual shares, Wealthify isn't for you. That's the trade-off you make for genuinely hands-off investing.
Yes, Wealthify is one of the safer places to invest your money in the UK. Wealthify Limited is authorised and regulated by the Financial Conduct Authority (FRN 662530) and has been since 2014.
Your investments are protected by the Financial Services Compensation Scheme up to £85,000 if Wealthify itself were to fail. Wealthify's Cash ISA and Instant Access Savings products are separately protected up to £120,000 per person via ClearBank, which holds the deposits.
Wealthify is wholly owned by Aviva, one of the largest insurance and investment groups in the UK with over 325 years of history. That parent backing is meaningful: it's the difference between a small fintech and a company underwritten by a FTSE 100 insurer.
The honest caveat: FSCS protection covers you if Wealthify goes bust. It does not cover you if your investments fall in value, because that's normal market behaviour. Returns aren't guaranteed and the value of investments can go down as well as up. If you're not comfortable with that, stick to the Cash ISA or savings account instead.
Wealthify is built for people who want to invest but do not want to pick individual stocks or funds. You choose a risk level and they do the rest. It is particularly good for beginners or anyone who wants a hands-off approach to growing their money.
Pick your risk level (Cautious, Tentative, Confident, Ambitious, or Adventurous) and Wealthify's experts build and rebalance a diversified portfolio for you. No need to pick stocks or funds.
Start from £1,000 to open an ISA, SIPP, or GIA (£500 for a Junior ISA). Once your account is open, top-ups can be as small as £1, so you can build the pot gradually.
Stocks and Shares ISA, Junior ISA, SIPP (personal pension), General Investment Account, Cash ISA, and Instant Access Savings. Most providers cover two or three of these. Wealthify covers all six.
Every plan comes with an Ethical version that screens out harmful industries and focuses on more responsible companies. Same hands-off approach, different fund selection.
Owned outright by Aviva since 2020, which means Wealthify gets enterprise-grade compliance and operational depth without losing its fintech-style ease of use.
Yes, Wealthify is worth it if you want investing to be completely hands-off. You pick a risk level, deposit your money, and let the experts handle the rebalancing, fund selection, and admin. The Aviva backing gives me real confidence that the operational side is buttoned up, and the £1,000 opening minimum is on par with other managed-investing platforms.
For most people interested in the referral bonus, the play is straightforward. Open an account, pick your investment style, deposit £1,000 into a Stocks and Shares ISA. After 6 months you collect £50 in free cash. If by then you're enjoying having a managed portfolio, keep your money in and let it grow. If not, withdraw everything and walk away with the bonus and any returns.
A few honest caveats. The 0.6% management fee is fair but not the cheapest in the market: a DIY index fund will be cheaper if you're prepared to do the work.
And because this is real investing, your £1,000 could be worth less than £1,000 at the six-month mark if markets dip. That's the risk you take for the bonus. For someone who wants to dip a toe into investing with proper FSCS protection and Aviva behind the scenes, Wealthify is a strong choice.
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£50 Free Cash is the strongest live Wealthify route we have listed right now.
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