J.P. Morgan Personal Investing is the UK investment platform from JPMorgan Chase, with over 270,000 UK clients and £8.75 billion under management across ISAs, Lifetime ISAs, Junior ISAs, General Investment Accounts and pensions. If the name's new to you, that's because the platform was called Nutmeg until November 2025, when JPMorgan retired the Nutmeg brand and brought it under its own. The acquisition itself happened back in 2021; the rebrand only completed this winter.
The platform has been running continuously since 2012, so this isn't a fresh launch, it's a 13-year-old robo-investor in new clothes.
It's a good fit if you'd rather pay a small annual fee and have your investing handled for you than buy and rebalance funds yourself. Most users sit in the Managed style: you pick a risk level and one of six investment approaches (including a Socially Responsible option and a Smart Alpha style that draws on research from J.P. Morgan Asset Management), and the team builds and maintains the portfolio.
It's less of a fit if you want to pick individual stocks (a DIY platform is announced for 2026 but isn't live yet) or you're chasing the lowest possible fee, since 0.75% on the first £100,000 is well above what DIY platforms like Vanguard or InvestEngine charge.
