+£20
25 mins
William Hill
Bet £10, Get £30 in Free Bets•25 mins
Bet £10, Get £30 in Free Bets
+£20What is William Hill?
William Hill has been around since 1934, making them one of the oldest and most recognisable bookmakers in the UK. They're fully regulated by the UK Gambling Commission.
You'll find their betting shops on most high streets, but we're using the online version.
Launched
1934
Google Play
4.3 (32k)
★★★★★★
Watch this exact offer done in 13 minutes
Dan recorded himself completing this exact William Hill offer in real time, start to finish. If you're new to matched betting, watch it once and the steps below will feel familiar.
Key Terms
Your numbers
You make+£20
You need upfront£150
£10 William Hill + £140 Smarkets
Not spent – it moves between your accounts and comes back when you finish
The rules
Qualifying bet£10 at odds 1.50+
Deposit methodDebit card only
Free bets creditedOn bet settlement
Free bets expire7 days
Step by Step Guide
Dan's overview
Optional·3 min read
William Hill's welcome bonus earns you around £20 in locked-in profit. You put £10 into William Hill and place one qualifying bet (costs roughly 40p). They give you 3 × £10 free bets which convert to about £20 in real cash.
You need about £150 total across your accounts, but none of that money is spent. It just moves between your accounts to cover both sides of the bet.
It takes about 25 minutes of actual work, spread over a couple of days. Once William Hill's done, your exchange balance is ready for the next offer.
Start here
Get Smarkets ready
Every matched betting offer uses the Smarkets betting exchange to lock in your profit. Set it up once and you're ready for all of them.
- 1.Create a free Smarkets account
- 2.Deposit £140 – that covers the lay bets for this offer
When you place a bet on William Hill, you also place an opposite bet on Smarkets to cancel it out. If William Hill's bet wins, Smarkets needs to pay the difference, and the £140 is there to cover that worst case.
You won't lose this money. It just needs to be in your Smarkets account while the bet settles. After the match, the unused balance is yours again.
1
Sign up with William Hill
10 mins
2
Place your £10 qualifying bet
5 mins
This unlocks your £30 in free bets. We'll match your bookmaker bet on the exchange so your qualifying loss stays small, usually 10-40p.
Use the finder below to get a low-loss match with the exact stakes for both bets.
3
Turn your 3 × £10 free bets into cash
5 mins
Use them within 7 days.
Your free bets will be credited once your qualifying bet settles.
Once the free bet credit is visible in your bookmaker account, use the finder below before placing anything.
4
Withdraw your funds
5 mins
Offer Complete
Finished? Tick off each step above to view and track your total profit.
Operated by WHG (International) Limited, licensed by the UK Gambling Commission (account 39225).
18+. Gambling can be addictive. If you feel you may have a problem, visit BeGambleAware.org. Matched betting involves placing bets with real money. While the mathematical approach minimises risk, losses can occur if instructions are not followed exactly.