
William Hill has been around since 1934, making them one of the oldest and most recognisable bookmakers in the UK. They're fully regulated by the UK Gambling Commission.
You'll find their betting shops on most high streets, but we're using the online version.
William Hill's welcome bonus earns you around £22 in locked-in profit. You put £10 into William Hill and place one qualifying bet (costs roughly 40p). They give you 3 × £10 free bets which convert to about £22 in real cash.
You need about £150 total across your accounts, but none of that money is spent. It just moves between your accounts to cover both sides of the bet.
It takes about 25 minutes of actual work, spread over a couple of days. Once William Hill's done, your exchange balance is ready for the next offer.
When you place a bet on William Hill, you also place an opposite bet on Smarkets to cancel it out. If William Hill's bet wins, Smarkets needs to pay the difference, and the £140.00 is there to cover that worst case.
You won't lose this money. It just needs to be in your Smarkets account while the bet settles. After the match, the unused balance is yours again.
Your qualifying bet earns you the free bets. By matching it on the exchange, you keep the loss tiny, typically 10–30p. In return, you get £30 worth of free bets to turn into real cash.
Don't worry about finding the right match yourself. Tap 'Find my qualifying bet' below and we'll scan upcoming fixtures, do the maths, and give you exact stakes and direct links to place both bets.
Done? Tick off each step above to see your total.
18+. Gambling can be addictive. If you feel you may have a problem, visit BeGambleAware.org. Matched betting involves placing bets with real money. While the mathematical approach minimises risk, losses can occur if instructions are not followed exactly.