Bet £10, Get £30 in Free Bets
Listed value
£20

William Hill's welcome free bets can be turned into withdrawable cash through matched betting on an exchange: the qualifying bet is low-risk when done correctly, and these standard free bets cover cleanly.
Founded
1934
92 years old
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Live offers
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18+ only
Operated by WHG (International) Limited, licensed by the UK Gambling Commission (account 39225).
Official siteNew to matched betting?
Matched betting is a way to turn bookmaker free bets into withdrawable cash by covering the outcome on an exchange.
Unlike most Quidsy offers, you usually do not keep the full headline promotion value: some is lost to odds differences. You also need to cover all outcomes, so the route no longer depends on the sports result.
William Hill, founded in 1934, is one of the UK's oldest bookmakers and part of evoke plc. Its new-customer offer is Bet £10, Get £30 in free bets (3 × £10) after a qualifying bet at odds of 1/2 (1.50) or greater. The free bets can be covered on a betting exchange through matched betting. Licensed by the UK Gambling Commission, 18+ only.
Expect about £20 withdrawable cash if you follow the route correctly. All 3 free bets are standard singles, so they cover cleanly on an exchange. It is best for careful first-timers who will follow the route rather than improvise.
Listed value
£20
William Hill's welcome free bets can be turned into withdrawable cash through matched betting on an exchange: the qualifying bet is low-risk when done correctly, and these standard free bets cover cleanly.
Quidsy lists William Hill for that route, not as a recommendation to bet for entertainment. The £10 qualifying bet is covered on the exchange, so the result stops mattering and only a small, predictable amount is at stake. The free bets are then a conversion question, and this offer converts well: all three are standard sports free bets, so most of the £30 becomes withdrawable cash. The careful part is following William Hill's deposit, odds and free-bet timing rules closely enough that the maths still works. If covering bets on an exchange is new to you, work through the step-by-step guide before placing anything, and if betting could pull you into chasing losses, skip it.
Yes. William Hill's UK site is run by WHG (International) Limited, part of evoke plc, and it holds a UK Gambling Commission licence (account 39225) you can check yourself on the Commission's public register.
Being licensed means William Hill has to check your age and ID and handle your money and withdrawals to UK rules. It has traded since 1934, so this is a real, regulated business, not a fly-by-night site.
What you get
3 × £10 free bets£30 total
Yes. The free bets cover cleanly on an exchange and convert to withdrawable cash.
The qualifying bet (£10 at odds 1.5+) is the low-risk stage: covered correctly on the exchange, it costs only a small, predictable amount whatever the result.
At £30 in free bets off a £10 qualifying bet, this is solid value for a UK welcome offer, and it's about as simple as the route gets. There are no bet-builder or accumulator free bets to lay around, so nothing here is awkward to cover on an exchange, and the headline converts about as well as a free-bet offer can.
The free bets land once your qualifying bet has settled, not the moment you place it, so the free-bet stage only starts after that first bet is done. They arrive as 3 × £10 free bets, and each one has to be used in full. The free-bet stake isn't returned with winnings, so a winning £10 free bet pays only the winnings from the odds, not the £10 itself, which is why the £30 headline is worth less than £30 in cash.
Support runs through William Hill's online Help Centre, with live chat the main route for account, deposit, withdrawal and offer questions.
Search support articles or start a live chat once you're signed in.
William Hill's main online support channel; sign in to your account to open it.
WHG (International) Limited, Suite 601/701 Europort, Europort Road, Gibraltar, GX11 1AA
Quidsy's free guide shows you both bets, the exchange side, and the maths, step by step. No calculating, no messy tabs, no guessing. Done carefully, the William Hill route is worth about £20 in withdrawable cash.
Your expected profit
≈ £20in withdrawable cash
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