AJ Bell
£100 Amazon Voucher
ISA, SIPP, LISA or Dealing account£100profit
22mins to complete
Offer overviewChris · Your personal guide
AJ Bell is an investment platform offering shares, funds, investment trusts and exchange-traded funds (ETFs). Its accounts include ISAs, pensions and a dealing account.
You get:
£100 Amazon voucher. This is emailed to you 30 days after you meet the criteria.
To qualify:
Sign up via the below referral link. Put in £10,000 or more within 120 days of applying. Lump sums or transfers both count.
Only for people who have never been an AJ Bell customer.
Key terms
+£100
Paid as an Amazon voucher
Minimum funding£10,000
Lump sums or transfers
Funding deadline120 days
From your account application
Eligible accountsISA, SIPP, LISA, Dealing account
Voucher arrives30 days after funding
Emailed to you
Clawback window12 months
If you withdraw or transfer out over 75%
Step by Step Guide
Start here
Open your AJ Bell account
10 mins
- 1Click the button below to receive an email with the AJ Bell referral link
- 2Open the email and click the link to open the AJ Bell offer page
- 3Enter your email address on the AJ Bell offer page to register for the voucher
- 4Open your account with that same email address and complete identity verification
- 5Choose a Stocks and Shares ISA, SIPP, Lifetime ISA or Dealing account
You only qualify if you have never been an AJ Bell customer before
Ready-made Pensions, Junior ISAs, Junior SIPPs and Cash Savings Hub accounts do not count.
Up next · 2 steps
Put in £10,000 or more
10 mins
- 1Pay in by bank transfer, or move an ISA, pension or investment account over from another provider
- 2You can split it across accounts, for example £6,000 into a SIPP and £4,000 into an ISA
Transfers typically take 2 to 4 weeks for cash and 6 to 8 weeks for funds. Pensions usually take a bit longer, so start early
Complete within 120 days of applying for your account
Tax relief AJ Bell claims for you, including the Lifetime ISA government bonus, does not count towards the total. Nor does money from a final salary pension or another AJ Bell product such as Dodl.
Receive your £100 Amazon voucher
After 1 month2 mins
Counted from the day your account is funded.
- 1Check your email for your Amazon voucher code
- 2Keep at least £10,000 in your account until it arrives
If you invest the money, a small buffer above £10,000 covers you if prices dip before then
If you're happy with AJ Bell, keep investing with them
If not, you can move your ISA or SIPP to another platform after 12 months. AJ Bell charges no exit fees
AJ Bell can take the voucher back if withdrawals or transfers out cut your account value by more than 75% within 12 months.
3 steps to £100
Quick review
AJ Bell
Wondering whether AJ Bell is worth it beyond the bonus? Here is our honest take.
A full-service investment platform you can use for an ISA, SIPP, Lifetime ISA, Junior ISA, or general dealing account, all under one fee cap. Quidsy's got a £100 Amazon.co.uk voucher live right now for new customers who open and fund an eligible account with £10,000 or more within 120 days of applying. Best fit for steady investors building a meaningful pot. Frequent share traders will feel the £5 dealing charge.
CategoryLong-Term Investing
Last updated
Chris' verdictYour personal guide, QuidsyFor most UK investors with a meaningful pot, yes. AJ Bell sits in a useful spot between the cheapest flat-fee platforms and the priciest full-service ones. The 0.25% custody charge is fair on its own, but the £42-a-year cap on ISAs and £120-a-year cap on SIPPs is what makes it really work as your portfolio grows. Once you're past around £17,000 in an ISA or £48,000 in a SIPP, you're effectively paying a flat fee in disguise.
The May 2026 move to free regular investing is a quietly material change. If you're drip-feeding £100, £250, or £500 a month into a fund or an index tracker, you're now paying nothing per trade.
Where I'd think twice: if you're trading individual shares often, the £5 dealing charge adds up fast next to a zero-commission broker. And if you've got a small starter portfolio, you might do better on a £0-platform-fee app until you've built up a bit.
For everyone else, AJ Bell is a solid, established, publicly listed, properly regulated home for a UK investment pot. Easy recommendation.
AJ Bell Securities Limited is a member of the London Stock Exchange and is authorised and regulated by the Financial Conduct Authority (FRN 155593). Investments are protected up to £85,000 per person by the Financial Services Compensation Scheme (FSCS).